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Chelsea FC

Before the seemingly unlimited wealth of Mr Abramovich swelled the coffers at Stamford Bridge, Chelsea FC were as keen as all other leading enterprises to explore & exploit other sources of revenue streams.

JWDC developed a Brand Identity and Promotional Marketing Pack entitled The Chelsea Style which endorsed a new marketing initiative to increase Corporate Hospitality sales, revenue from the lease of Executive Boxes and Sponsorship within the club.

Though this initiative proved highly successful for the commercial team in place at Chelsea FC at the time, it's fair to say that all the glory for the football team's sustained success on the pitch in recent years remains with the succession of managers & players who grace this grand old club!...